Digital Integration of your Marketing Mix
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    Online Brand Management

    On the internet, consumers can heavily influence a brand faster and more effectively than the organization itself. More and more people using places like Facebook, Yelp, Google Places, and other sharing platforms to tell others about their experience. In some cases this is good for businesses. Just as the traditional “word of mouth” traveled from neighbor to neighbor, the same sentiment now travels from friend to friend in the online space.

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    Internet Marketing Optimization

    Understanding the philosophical framework of internet marketing and applying it across all online mediums is how you maximize your efforts on the internet. Each internet marketing discipline requires polishing in order to perform at its peak, and all internet marketing channels should be uses together for maximum results.

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  • SEO Certification

    SEO Master Certification from Market Motive

  • Web Analytics Certification

    Web Analytics Master Certification from Market Motive

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    How will integrating my online marketing benefit my organization?

    Today’s successful online marketers learn how to overcome the traditional siloed infrastructure and understand how collaboration and integration fosters efficiency.

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    Why is Internet Integration Important?

    An organization that only uses one internet channel can still be successful, but when channels are used collectively, they create synergy with one another. For example…

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    What is Internet Marketing Integration?

    Internet Marketing Integration is the act of aligning online marketing initiatives together with the organizations values, goals, objectives, while maintaining cultural integrity.

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Use your resources efficiently

Consider all effective channels

An IMI specialist considers all marketing channels, the marketing mix, and goals of the organization.  Internet Marketing Integration audits the current online marketing strategy and identifies opportunities for efficiency within an organizations existing online initiatives.

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